Target’s 2018 Holiday campaign “Gather Round” focused on the most joyful gathering moments of the holidays. The iconic brand campaign was punctuated with a remake of Perry Como’s “Round and Round” by Sia. The modern remake was celebrated throughout the holiday season and in a partnership with NBC’s The Voice was performed by Jennifer Hudson and the Finale’s final four contestants.
Role Creative Director @ Target
Agency Deutsch
Director Vallée Duhamel
Animation Method
Soundtrack Sia, Round and Round