Target Express is a tiny Target. As the smallest form of the Target brand, Target Express is not only intended to fit into your daily routine but also be hyper-relevant in the products it sells. Target Express Dinkytown was the first iteration of this new concept. The creation of a Welcome Wall featuring local landmarks spoke directly to the students at it's University of Minnesota location.
Creative Team
SR. AD: Adam Hoganson
Illustrator: Ross Bruggink
Agency: Target Creative
Client: Target Express