Target’s 2018 Holiday campaign “Gather Round” focused on the most joyful gathering moments of the holidays. The iconic brand campaign was punctuated with a remake of Perry Como’s “Round and Round” by Sia. The modern remake was celebrated throughout the holiday season and in a partnership with NBC’s The Voice was performed by Jennifer Hudson and the Finale’s final four contestants.

Role Creative Director @ Target
Agency Deutsch
Director Vallée Duhamel
Animation Method
Soundtrack Sia, Round and Round

Up North. The Northern Minnesota weekend voyage to the family cabin. This branding embodied the Hoganson family's Nordic heritage with a bumerke, a symbol in Nordic culture designed to mark family property. Each generation a simple line is added to signify a new generation. The five sides of the pentagon that surround the bumerke represent earth, air, fire, water & spirit. The elements of life.

Challenge accepted. It's an invitation. A test. A promise. For C9 Champion's reinvented product to prove performance and allow the athlete to achieve their potential in any workout environment and any activity.

Print, Social, Video, Interactive, In-store Marketing, Look books, Live events.

Agency: Target Creative
Photography: Jacob Sutton / Ryan Michael Kelly
Video Production: Mill +
Director: Andrew Proctor / Lisha Tan
Executive Producer: Kim Wildenburg
Editor: Luke Kramen
VFX Supervisor: Matt Longwell
Client: C9 Champion

Wonderland! was a free, week-long family Holiday event hosted by Target in New York City. Target partnered with Holiday’s most must-have brands to deliver an immersive experience for all. The shoppable experience gave guests hands-on discovery of their holiday wishlist.

Role Creative Director @ Target
Agency Target Creative + Wasserman NYC
Illustrator Eight Hour Day
Typographer Riley Carroll
Event Hosts & Talent Angela Kinsey, Mindy Kaling, Beanie Feldstein & Keke Palmer

When it comes to Back to School, mom is the biggest cheerleader. For 2017, the Target Back to School campaign focused on mom's role as the leader of the prep squad. Based around the insight of mom's desire to remove any barriers her child might encounter, the role of Target was to help ensure not being prepared wasn't one of them. Speaking directly to mom, Target's message was "Everything you need to Ready, Set, GO! Back to School."

Role Creative Director @ Target
Agency Deutsch LA
Director Arno Salters
Vocals Betty Who

C9 Champion® Embrace pants have been redesigned to give you the technical fit and comfort you need for any workout. Embrace pants become your go-to workout pants featuring a high-waist, breathable mesh and newly engineered compression fabrics.

Agency: Target Creative
Director: Josh Lane

We have choices in how we see certain situations. Is it an obstacle or an opportunity? This campaign positions C9 to help you find creative ways to fit workouts into your active life.

Print, Social, Interactive, In-store Marketing, Look books, Live events.

Agency: Target Creative
Photographer: Jacob Sutton
Client: C9 Champion

Back to school is a nerve racking time for both kids and parents. In 2018, Target set out to give every parent the confidence to check everything off their back-to-school list – and every kid the confidence to be their true self.

Role Creative Director @ Target
Agency Deutsch
Director Tomi Dieguez + Mathery
Soundtrack Meghan Trainor, Treat Myself

The Holidays are a show! The prepping, the planning, the gifting & the gathering. The 2016 Target Holiday campaign followed our guest along their Holiday journey step for step as Marisol and Bullseye along with their toy helpers prepared for their presentation of the 8 minute mini-musical "The Toycracker".

Role Creative Director @ Target
Agency 72 & Sunny
Director Andreas Nielsen
Rat King John Legend
Nutcracker Chrissy Teigen
Songwriter Benj Pasek

As a finally to Design Month, Target has an annual art exhibit called Curative: art by Target employees. In 2012, the event was held at Target Commercial Interiors in Downtown Minneapolis.

Agency: Target Creative
Photographer: Tim Hollaz

Target Grocery has everything you need; from Easter basket finds, the Holiday ham to everything you need for your backyard BBQ.

Agency: Target Creative
Director: Matthew Donaldson

We have choices in how we see certain situations. Is it an obstacle or an opportunity? This campaign positions C9 to help you find creative ways to fit workouts into your active life.

Print, Social, Interactive, Pre-roll video, In-store Marketing, Look books, Live events.

Agency: Target Creative
Photographer: Jacob Sutton / Cheyenne Ellis
Video Production: Target Creative
Director: Jacob Sutton
Producer: Katie Wright / Nancy Carlson

Minnesota is home to the largest Norwegian population outside of Norway. This themed Artcrank poster from 2014 celebrates Norwegian Ridge (currently Spring Grove) where many Norwegian immigrants established their farms and families in America. 

Creative Team
Design & Illustration: Adam Hoganson
Printer: Steady Print Co.
Client: Artcrank

Target Express is a tiny Target. As the smallest form of the Target brand, Target Express is not only intended to fit into your daily routine but also be hyper-relevant in the products it sells. Target Express Dinkytown was the first iteration of this new concept. The creation of a Welcome Wall featuring local landmarks spoke directly to the students at it's University of Minnesota location.

Creative Team
SR. AD: Adam Hoganson
Illustrator: Ross Bruggink
Agency: Target Creative
Client: Target Express

Red & Khaki is the uniform at any Target store. This unification of Team Members signals to the guest where to go for any assistance. Keeping it light and fresh, the Target Creative team regularly designs new expressions of the Bullseye Brand bringing about this 8-bit, retroactive 25 year celebration.

Agency: Target Creative
Client: Target

The annual Toys in the Attic event is both a toy drive and art show – featuring limited-edition, toy-inspired poster prints and custom-created toys. While Barry Sanders was a legendary running back, he was even more brilliant in Techmo Bowl for Nintendo.

12x12 3-color screen print with metallic.

Creative Team
Design & Illustration: Adam Hoganson
Printer: Kevin Hayes
Client: Toys in the Attic

Whether it's the right track for the right ride or a wind down after a century ride, music and movement go hand in hand. Electric Lo-Fi Ride celebrates this lo-fi duo.

Creative Team
Design & Illustration: Adam Hoganson
Printer: Steady Print Co.
Client: Artcrank

The Kicker Project is Minnesota's only non-profit organization that provides skate and snowboarding programs to under-served youth. This one-of-a-kind board was hand painted to reflect the color and texture of concrete or as we call in Minnesota "fresh powder".

Creative Team
Artist: Adam Hoganson
Client: Kicker Project

Born from CaliforniacCasual, Mossimo wanted to expand their denim offerings at Target with a premium, elevated, style-focused denim.

Packaging & In-store Marketing

Agency: Target Creative
 

Since 1913, Larson Boats has been a leader in performance and value. Born and built in Little Falls, Minnesota Larson offers small sport boats to large cruisers. Through detail and design this value brand was able to compete for any buyers attention.

Agency: Industrio
Photographer: LA Photo
Client: Larson Boats

Target Design Month is an internal celebration of the power of design in the Target Brand. Events and speakers celebrate and excite design thinking within the company. 2012′s campaign titled “Failure to Succeed” emphasized the importance of failure in the goal of success.

Agency: Target Creative
Client: Target

Healthcare is changing. In this new environment, Boston Scientific formed a new division to create new efficiencies and innovation. A new brand was created, once again humanizing healthcare.

Agency: Olson
Video
Producer: Joel Dodson
Animation: Stardust
Photographer: Jonathan Chapman / Michael Hendrickson
Client: Boston Scientific

Creative Team
SR. AD, Illustration & Design: Adam Hoganson
SR. CW: Jeff Barbian
Illustration: Allan Peters
Letterer: Phillip Eggleston
Agency: Target Creative
ACD: Jon Baugh
Client: Target

As the clouds started to clear from what was the worst recession since the Great Depression, Northwestern Mutual wanted a message to send a message to their clients that in any economy, the best person to rely on for financial stability was themselves. Northwestern Mutual provides the framework to make that happen.

Agency: Olson
Video
Producer: Joel Dodson
Animation: Capacity
Original Score: Nylon
Client: Northwestern Mutual

Hello neighbor! As Target moved into Canada, Target's social channels celebrated the new expansion with Canadian specific holidays, events and deals.

Agency: Target Creative
Client: Target Canada

Select logos, icons & illustrations from various projects.